Our Story
We didn't set out to build a pet product company. We set out to end the heartbreak of saying goodbye.
Like you, we're pet parents first. And a few years ago, one of our founders, Sarah, brought home Luna a rescue puppy with the biggest brown eyes and a past full of uncertainty. Within the first week, the reality hit: Luna's separation anxiety wasn't just whining at the door. It was full-body trembling, destructive panic, and those gut-wrenching sounds that no loving pet parent should have to hear.
The guilt was crushing. Every time Sarah left for work, she felt like she was abandoning Luna all over again. The neighbors complained. The furniture suffered. But worst of all, Luna suffered and that made Sarah feel like she was failing at the one thing that mattered most: being a good dog mom.
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