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Our Story
We didn't set out to build a pet product company. We set out to end the heartbreak of saying goodbye.
Like you, we're pet parents first. And a few years ago, one of our founders, Sarah, brought home Luna a rescue puppy with the biggest brown eyes and a past full of uncertainty. Within the first week, the reality hit: Luna's separation anxiety wasn't just whining at the door. It was full-body trembling, destructive panic, and those gut-wrenching sounds that no loving pet parent should have to hear.
The guilt was crushing. Every time Sarah left for work, she felt like she was abandoning Luna all over again. The neighbors complained. The furniture suffered. But worst of all, Luna suffered and that made Sarah feel like she was failing at the one thing that mattered most: being a good dog mom.
The Graveyard of "Solutions"
So Sarah did what any desperate pet parent would do: she bought everything. The anxiety vest that promised instant calm? Luna froze up and panted harder it made things worse. The original heartbeat plush toy everyone raved about? Luna tore through it in days, and Sarah had a terrifying moment when she found Luna chewing on the exposed battery pack. The calming treats? Sat untouched in the bowl.
Her home became a graveyard of failed products and broken promises. And the worst part? Every failure amplified the guilt. "What kind of pet parent can't even keep their dog calm?"
The Breakthrough: It's Not Behavioral It's Biological
Refusing to give up and absolutely refusing to resort to sedatives Sarah went deep into the research. That's when everything changed. She discovered that separation anxiety isn't just "bad behavior" or something that can be trained away with enough treats. It's a physiological panic loop that starts in the heart.
When a dog feels abandoned, their heart rate spikes. That racing heart floods their body with stress hormones, which makes their heart beat even faster, which triggers more panic. It's a vicious biological feedback loop and no amount of "stay" commands or questionable calming biscuits can interrupt it.
But here's what can: a calm, steady, physiologically-correct heartbeat rhythm.
Just like a puppy instinctively calms when pressed against their mother's chest, a dog's nervous system can naturally sync with and be soothed by the right kind of rhythmic pulse. It's not magic. It's not a gimmick. It's biology.
Why Existing Products Failed (And What We Did Differently)
Sarah realized that the heartbeat toy Luna destroyed wasn't just poorly made it was poorly designed. The "heartbeat" was a loud, mechanical vibration that sounded nothing like a real heart. The seams were weak. The battery compartment was laughably accessible. It was engineered like a toy, not a behavioral tool.
So we built what should have existed all along.
Sarah partnered with veterinary behaviorists to study the exact rhythm, cadence, and acoustic signature of a mother dog's heartbeat. We engineered a Real-Rhythm™ pulse that's quiet, gentle, and actually physiologically correct. Then we wrapped it in a plush built to last: reinforced, chew-resistant seams, a fully enclosed and inaccessible battery compartment, and a design that's not just machine washable it's dryer-safe and comes out looking brand new.
We didn't create another plush toy. We created a surrogate mother.
